American Crew Forming Cream 50g

• Medium hold that stays movable, so you can reshape your hair through the day
• Natural, healthy-looking shine rather than a wet or greasy look
• Adds body, so fine or thinning hair looks fuller
• Soft finish that works on most hair types and lengths

1. Start with a small amount, about a fingertip
2. Rub your hands together to warm and soften the cream
3. Work through damp hair for more hold, or dry hair for more shine
4. Shape with your fingers or a comb; add a little more only if needed

• Lanolin and carnauba wax hold the style while keeping it movable
• Light styling polymers add body and a soft, polished shine
• Sucrose and glycerin help the hair hold moisture, so it stays soft rather than stiff

When to use: Morning, or whenever you style

On damp hair it gives more hold and thickness, on dry hair more shine and separation. Start at the back with a small amount. Use what is left on your hands for the front, where too much shows first.