{"product_id":"american-crew-matte-clay-85g","title":"American Crew Matte Clay 85g","description":"\u003cp\u003eA men's styling clay that builds texture and holds short styles all day — with a matte, non-greasy finish that washes out with normal shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting, workable hold you can rework through the day\u003c\/li\u003e\n\u003cli\u003eBuilds visible texture and body — made for short styles\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil for a matte, non-shiny finish\u003c\/li\u003e\n\u003cli\u003eWashes out easily and never leaves hair feeling greasy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKaolin clay absorbs excess oil and gives the clay its grip and matte finish\u003c\/li\u003e\n\u003cli\u003eBeeswax and carnauba wax build a pliable hold that stays remouldable instead of cracking\u003c\/li\u003e\n\u003cli\u003eConditioning agents keep hair soft rather than stiff or greasy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eYour Routine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen to use: Use as needed — on dry or towel-dried hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm a small amount between dry palms until it turns almost clear, then work it through from the back forward and finish at the front where you want the most texture. Applied cold it clumps — start with less than you think and build.\u003c\/p\u003e\n\u003c!-- premia-details --\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 85 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e American Crew\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Hair Care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBuying from Premia\u003c\/strong\u003e\u003cbr\u003eAuthentic, sealed stock sourced through official channels. Delivered across Egypt in 2–7 business days; cash on delivery available.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":49080655937753,"sku":"7476083","price":1700.0,"currency_code":"EGP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/5592\/3417\/files\/122_59446150-e4be-4ffb-8a19-04e080a596bf.png?v=1786546535","url":"https:\/\/www.premiashop.com\/products\/american-crew-matte-clay-85g","provider":"Premia","version":"1.0","type":"link"}