{"product_id":"american-crew-fiber-50g","title":"American Crew Fiber 50g","description":"\u003cp\u003eA high-hold styling fibre that thickens and texturises — for short hair that needs to hold its shape all day with no shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, pliable hold that keeps its shape without going stiff\u003c\/li\u003e\n\u003cli\u003eThickens and adds fullness, so fine hair looks denser\u003c\/li\u003e\n\u003cli\u003eBuilds a gritty, textured finish with almost no shine\u003c\/li\u003e\n\u003cli\u003eMade for shorter hair — roughly 1–3 inches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLanolin gives the fibre its unusually strong hold while still conditioning\u003c\/li\u003e\n\u003cli\u003eBeeswax locks the shape in place and protects hair from moisture loss\u003c\/li\u003e\n\u003cli\u003eCetyl palmitate and ceteareth-20 keep the finish smooth rather than crunchy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eYour Routine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen to use: Use as needed — on damp or dry hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRub it between dry palms until it warms and thins out before it touches your hair — fibre applied straight from the tub grabs in clumps. Work from the back forward: damp hair for more thickness, dry hair for more texture.\u003c\/p\u003e\n\u003c!-- premia-details --\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e American Crew\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Hair Care\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhen to use:\u003c\/strong\u003e Morning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBuying from Premia\u003c\/strong\u003e\u003cbr\u003eAuthentic, sealed stock sourced through official channels. Delivered across Egypt in 2–7 business days; cash on delivery available.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":49080382882009,"sku":"5366982","price":1500.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/5592\/3417\/files\/121_5431a7c5-e541-4d01-a37e-6f40ac4b8582.png?v=1786542015","url":"https:\/\/www.premiashop.com\/products\/american-crew-fiber-50g","provider":"Premia","version":"1.0","type":"link"}