{"title":"Styling","description":"\u003cp\u003eGums, powders, sprays and creams that build texture, hold and volume — the finishing step of your hair routine.\u003c\/p\u003e","products":[{"product_id":"schwarzkopf-osis-dust-it-mattifying-powde-0-35-ounce","title":"Schwarzkopf OSiS+ Dust It Mattifying Volume Powder 10 g","description":"\u003cp\u003eA featherlight styling powder that builds instant root lift and gritty, matte texture — even in fine, flat hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreates volume and root lift that holds for up to 24 hours\u003c\/li\u003e\n\u003cli\u003eAdds rough, gritty texture and separation for undone styles\u003c\/li\u003e\n\u003cli\u003eLeaves a completely matte, oil-free finish\u003c\/li\u003e\n\u003cli\u003eNever weighs hair down, even on fine or limp lengths\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSilica silylate microparticles coat each strand to add grip and diameter without product weight\u003c\/li\u003e\n\u003cli\u003eThe powder absorbs surface oil at the roots, so hair stands up instead of falling flat\u003c\/li\u003e\n\u003cli\u003eStrong hold with high remouldability — rework the shape without reapplying\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eYour Routine\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhen to use: Use as needed — on dry hair\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSprinkle a tiny amount straight at the roots of dry hair, then massage with your fingertips to activate it. Less is more — start with one shake, it expands as you work it in. On second-day hair it doubles as a texturising dry shampoo.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":49036010094809,"sku":null,"price":1600.0,"currency_code":"EGP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/5592\/3417\/files\/118_55cd2eb8-6f6b-4e0e-9865-1170ab038394.png?v=1785766258"},{"product_id":"schwarzkopf-professional-osis-thrill-elastic-fibre-gum-100ml","title":"Schwarzkopf OSiS+ Thrill Elastic Fibre Gum 100ml","description":"\u003cp\u003eA flexible fibre gum that gives hair pliable texture, separation and a soft shine — without the stiffness of a traditional gel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdds definition and separation across almost any hair texture\u003c\/li\u003e\n\u003cli\u003eTames flyaways for a sleeker, more controlled finish\u003c\/li\u003e\n\u003cli\u003eReduces frizz and leaves a natural, low-key shine\u003c\/li\u003e\n\u003cli\u003eStays remouldable through the day and washes out easily\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn elastic fibre formula stretches between strands to build texture without locking hair rigid\u003c\/li\u003e\n\u003cli\u003eMedium, bendable hold lets you restyle through the day instead of cracking or flaking\u003c\/li\u003e\n\u003cli\u003eLightweight film-formers add shine while keeping hair touchable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eYour Routine\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhen to use: Use as needed — on dry hair\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWarm a pea-sized amount between dry palms, then work through dry hair from mid-lengths to ends — not on soaking wet hair. Start small and build; too much at the roots weighs fine hair down. For piece-y definition, twist individual strands between your fingertips.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":49036023660761,"sku":null,"price":1700.0,"currency_code":"EGP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/5592\/3417\/files\/119_8b015475-f15d-4ae1-838f-dabcf985408d.png?v=1785766667"}],"url":"https:\/\/www.premiashop.com\/collections\/styling.oembed","provider":"Premia","version":"1.0","type":"link"}